Donni Davy, most famously known for being the head of makeup for the iconic TV series Euphoria, has launched a beauty brand called Half Magic. Davy’s makeup techniques on Euphoria have earned her a top spot in the beauty category on multiple runways, including shows in Paris, Milan, London, and NYC.
Davy’s shimmery eyeshadows and face gems have taken social media by storm, and now with the Half Magic brand, fans will be able to recreate their favorite Euphoria looks. The vegan line features products like ‘Chromaddiction Matte,’ ‘Glitterpill Eyeliner,’ and the ‘Magic Brownie Liptrik Kit.’
“We dreamed up HALF MAGIC as a gift to the doers and the dreamers – whether you think outside the box or color within the lines, HALF MAGIC has your back,” says Davy via Instagram.
The affordable vegan brand is now available on the Half Magic website.
Image Credit: Half Magic
Why This Trend Is Growing
- Vegan Makeup Brands
- Half Magic's vegan makeup line highlights disruptive innovation for sustainable beauty.
- Euphoria-inspired Makeup Trends
- The success of Half Magic demonstrates the demand for bold and unique makeup inspired by popular culture.
- Social Media Beauty Influencers
- Half Magic's popularity on social media highlights the trend towards influencers driving beauty industry sales.
Industries Being Reshaped
- Beauty Industry
- Half Magic is a disruptive innovation in the beauty industry, showcasing how makeup artists can successfully launch their own brands.
- Fashion Industry
- Half Magic's success on multiple runways highlights the intersection between fashion and beauty industries.
- Retail Industry
- Half Magic's online-only retail model targets tech-savvy and eco-conscious consumers who prefer to shop online for their cosmetic needs.
