Complete Hair Extension Kits

BELLAMI Revolutionizes Hair Extension Care Industry

BELLAMI, a leader in the billion-dollar hair extensions industry, introduces BELLAMI Professional Hair Care—the world's first salon-quality hair extension care collection. Developed in collaboration with renowned hair stylists and equipped with clinically proven extension-focused solutions, this collection aims to double the lifespan of hair extensions while enhancing natural hair health.

BELLAMI's professional and at-home collections feature innovative H-2™ and Vita-Seal™ complexes. The H-2™ Complex uniquely combines hydrophilic and hydrophobic properties, targeting different damage areas effectively. The Hydrophilic part reconstructs hair's fundamental bonds, creating a smooth surface, while the hydrophobic portion restores lipids lost during styling.

In addition to professional products, the at-home line complements the salon collection by safeguarding hair from UV and thermal damage. Both ranges seal in the H-2™ Complex and enrich hair with the vitamin-rich Vita-Seal™ Complex, promoting hair health, preventing breakage, and enhancing overall appearance.

Available in Canada, the professional line consists of ten products sold in-salons and online, with an at-home selection of eight items. The collection includes shampoos, conditioners, scalp detox, treatment masks, and a bond fusion system, reducing breakage by up to 63% and tangling by up to 89%. All products are cruelty-free, sulfate-free, paraben-free, and suitable for all hair types and textures, with eco-friendly packaging options.

Improved Hair Extension Care
BELLAMI's new salon-quality hair extension care collection aims to double the lifespan of extensions while enhancing natural hair health.
Advanced Hair Care Formulas
BELLAMI's H-2™ and Vita-Seal™ complexes offer innovative solutions for targeting different damage areas effectively and promoting overall hair health.
Eco-friendly Hair Products
BELLAMI's cruelty-free, sulfate-free, paraben-free hair care products, with eco-friendly packaging options, align with the growing demand for sustainable beauty solutions.

Industries Being Reshaped

Hair Extensions Industry
BELLAMI's professional hair care collection disrupts the hair extensions industry by prolonging the lifespan of extensions and enhancing natural hair health.
Hair Care Industry
BELLAMI's advanced H-2™ and Vita-Seal™ complexes present disruptive innovation opportunities for the hair care industry, targeting specific damage areas and promoting overall hair health.
Beauty Packaging Industry
BELLAMI's eco-friendly hair care products, with sustainable packaging options, tap into the growing demand for environmentally conscious beauty solutions, disrupting the beauty packaging industry.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 31%
Freshness 19%