Geologie's Cooling Hair Co-Wash Provides a Tingly Scalp Treatment
Laura McQuarrie — October 6, 2022 — Fashion
Geologie is helping people with hair say goodbye to regular shampoo and conditioner with a hair co-wash that effectively cleanses and conditions without stripping the scalp of its natural oils. This co-wash helps to support people who find regular shampoo and conditioner systems cause irritation, inflammation or other kinds of discomfort to the scalp.
The Cooling Hair Co-Wash with a tingly scalp treatment helps to stimulate growth, reduce oiliness and strengthen the health of the hair. This co-wash is only meant to be used two to three times weekly since it's useful for extending the amount of time between washes. This cooling formula is said to smell like tea tree oil and it contains menthol for scalp refreshment.
The brand also offers a smoothing version of the co-wash with properties for boosting hydration to the scalp.
The Cooling Hair Co-Wash with a tingly scalp treatment helps to stimulate growth, reduce oiliness and strengthen the health of the hair. This co-wash is only meant to be used two to three times weekly since it's useful for extending the amount of time between washes. This cooling formula is said to smell like tea tree oil and it contains menthol for scalp refreshment.
The brand also offers a smoothing version of the co-wash with properties for boosting hydration to the scalp.
Trend Themes
1. Cleansing Conditioners - Disruptive innovation opportunity: Developing a line of co-washes with unique ingredients for specific hair types and concerns.
2. Scalp Treatments - Disruptive innovation opportunity: Creating scalp oil treatments to complement co-washes for overall scalp health.
3. Extended Wash Intervals - Disruptive innovation opportunity: Designing hairstyling products that work with co-washes to provide lasting cleanliness and manageability.
Industry Implications
1. Haircare - Disruptive innovation opportunity: Creating unique haircare solutions that challenge traditional shampoo and conditioner models.
2. Personal Care - Disruptive innovation opportunity: Developing personal care products that prioritize scalp health and overall hair wellness.
3. Natural/organic Products - Disruptive innovation opportunity: Using plant-based ingredients and environmentally-friendly packaging to appeal to conscious consumers seeking sustainable haircare options.
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