The latest H & M lingerie advertisements draw festive attention towards its current collection of undergarments. Model Edita Vilkeviciute showcased the this year's pieces alongside a series of wrapped presents, delivering a festive set to fans of the European label.
Small silver and gold boxes give way to a chic holiday production, suggesting to viewers that the apparel will make for optimal gifts. While undergarments are a common go-to during the holidays, this line mixes up the apparel with full bodysuits, tiered tops and layered underwear.
Variety is furthered by garters, high rise items and polka dots. There is evidently much to pick and choose from, a feature that will be appreciated by those in search of memorable presents.
Why This Trend Is Growing
- Festive Undergarment Collections
- Fashion companies can create limited edition undergarment collections paired with gifting options to increase sales during the holiday season.
- Incorporating Gift Giving Into Advertising
- Businesses can emulate H&M's approach by incorporating gift giving into advertising campaigns to increase sales and appeal to audiences during festivities.
- Mixing Up Traditional Undergarment Styles
- Fashion companies can experiment with a variety of styles and mix up traditional undergarment trends to create unique and eye-catching collections.
Industries Being Reshaped
- Fashion Retail
- Fashion retail companies can use H&M's festive undergarment advertising strategy to enhance sales during the holiday season.
- Gift Retail
- Gift retail companies can take inspiration from H&M's approach of showcasing their products as gift options in their advertising campaigns.
- Advertising
- Advertising companies can work with fashion and gift retailers to incorporate gifting as a central theme in their campaigns, giving consumers inspiration for holiday gifts.
