This editorial featuring H & M in Vogue China May 2011 shows model Du Juan doing what she does best: making clothes look fierce, no matter how much they cost. Photographer Benny Horne and stylist Akari Endo-Gaut joined creative forces to make H & M's affordable offerings look fit for the pages of Vogue.
It's a convincing sell. Du Juan works each look in the H & M in Vogue China editorial as if it's Louis Vuitton or Chanel, and her demeanor isn't so over the top as to make the outfits unapproachable for everyday fashionistas. We're seeing a rise in upscale fashion magazines including affordable outfits in their editorials, which responds to consumers' spending habits since the global recession hit in 2009.