For the Summer 2020 fashion season, a new GUESS swimwear collection was revealed, with a variety of two and one-piece sets available.
The collection is marked by vivid colors and statement patterns, however a variety of pastel-hued pieces offer consumers in search of a more subtle look plenty of options. A number of pieces feature GUESS' distinctive branding, while other styles are covered in modern floral or striped patterns.
The Summer 2020 GUESS swimwear collection is set to launch in the coming months, and will be available for purchase from GUESS' online store, its in-store locations, as well as from participating retailers. Consumers can also look forward to a new activewear line from the brand, as well as seasonal apparel drops for the summer.
Image Credit: GUESS
Key Themes Behind This Trend
- Bold Swimwear
- Opportunities for new brands to enter the market with bold colors and statement patterns.
- Subtle Pastels
- Opportunities for new brands to enter the market with a focus on pastel-hued pieces for a more understated look.
- Branded Swimwear
- Opportunities for established and emerging brands to feature distinctive branding on their swimwear pieces.
Where This Applies
- Fashion Retail
- This industry can tap into the demand for bold and colorful swimwear designs to drive sales.
- E-commerce
- Online retailers can benefit from offering a variety of swimwear styles that cater to different preferences, including bold and subtle designs.
- Athletic Apparel
- Opportunities for brands to launch new activewear lines, similar to GUESS, that complement their swimwear collections for the summer season.
