The imagery for the Guess by Marciano SS14 ad campaign is excitingly refreshing. Full of exotic foliage, blue skies and white sands, it will have people dreaming about tropical getaways in no time. That, or dressing as though they belong on a beach in Saint Tropez. The rich and bold prints, lace tops and suit jackets embody this spirit in a way that will still suit an urban environment.
Shot by photography duo Hunter & Gatti, the Guess by Marciano SS14 ad campaign stars models Clara Alonso and Heather Depriest. The brunette beauties show off their flawless bronze skin and glamourously voluminous coifs as well, courtesy of hair stylist Paco Garrigues and makeup artist Francesca Tolot.
Why This Trend Is Growing
- Exotic Sun-soaked Fashion
- Opportunity to integrate tropical elements into clothing designs for a unique and refreshing look.
- Bold Prints and Lace
- Incorporation of bright, attention-grabbing prints and lace into everyday clothing for a more daring and trendy style.
- Rich Suit Jackets
- Emphasis on bold, structured jacket designs for a professional and fashion-forward wardrobe addition.
Industries Being Reshaped
- Fashion Industry
- Opportunity for clothing designers to integrate exotic, tropical themes into their collections for a fresh and unique aesthetic.
- Beauty Industry
- Potential for makeup and hair stylists to experiment with more glamorous and voluminous looks for a style that matches the boldness of the clothing designs.
- Retail Industry
- Chance to market and sell trend-setting clothing items that stand out from more traditional designs and attract a younger and more adventurous demographic.
