Fantasy-Informed Luxury Watches

Gucci's New Watch Collection Features Fantasy Themes

Gucci's new range of watches stays faithful to its rich design aesthetics while incorporating fantasy design codes for a unique blend of luxury timepiece-making and playfulness.

The collection marks the Florentine brand's 100 years and encompasses colorful themes. The Gucci 25H Skeleton Tourbillon, for example, boasts an intricate complication of seemingly-hovering tourbillons over polished titanium bridges. The timepiece is available on either a recycled white or yellow gold bracelet or a rubber strap. Another piece in the collection, dubbed the G-Timeless Dancing Bees, includes bees in precious metal over a colorful dial that dance with the movement of the wearer. For a more galactic theme, Gucci's collection also offers a watch decked in planetary patterns.

Image Credit: Gucci

Fantasy-informed Luxury Watches
Incorporating fantasy design codes for luxury timepiece-making and playfulness.
Colorful-themed Watch Collections
Creating playful and interesting timepieces through colorful aesthetic designs.
Galactic-inspired Watch Collections
Incorporating space-inspired themes for a unique watch collection.

Industries Being Reshaped

Luxury Watchmaking
Opportunity for upscale brands to incorporate innovative themes and designs.
Fashion and Accessories Retail
Opportunity for fashion and accessory retailers to expand their product lines by including luxury watch collections.
Recycling Industry
Opportunity to support sustainable initiatives by using recycled materials in luxury watchmaking.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 33%
Freshness 12%