The Gucci Pre-Fall 2014 ad campaign embraces a 70s vibe. Of course, that has more to do with the fashion designs themselves than anything else considering that the photoshoot takes place in studio against a basic grey backdrop. From the baggy sweaters and aline overcoats to platform booties and colorful pants, the retro influence is strong with this collection.
Lensed by photography duo Mert Alas and Marcus Piggott, the Gucci Pre-Fall 2014 ad campaign stars model Anja Rubik alongside male model Clément Chabernaud. The two complement each other perfectly. Granted his looks are much more subdued save for a bright red turtleneck sweater, which provides an anchor to her jewel-toned wardrobe. The looks are accessorized with statement bags.