Streetwear-Branded Timepieces

The Supreme x The North Face G-SHOCK DW-6900 Comes in Three Colors

The Supreme x The North Face G-SHOCK DW-6900 timepiece is a collaboration accessory created with three brands involved to achieve the ultimate streetwear watch for pairing with any outfit.

The watch is based on the classic namesake DW-6900 watch from G-SHOCK which is paired with a nylon strap accented by Velcro to allow for a snug fit on the wrist. The strap is accented by patches emblazoned with The North Face and Supreme logos to make them instant recognizable for onlookers.

The Supreme x The North Face G-SHOCK DW-6900 timepiece comes in three colors including black, white and yellow, and is priced at $180. The watch, however, is sold out and won't be available until examples make their way to the resell market.

Streetwear-branded Timepieces
The trend of collaborations between watch brands and streetwear labels creates opportunities for unique and fashionable watches.
Nylon Strap Watches
The trend of using nylon straps on watches provides a durable and comfortable alternative to traditional metal and leather straps.
Limited Edition Watches
The trend of releasing limited edition watches generates excitement and exclusivity for consumers, leading to potential sales and brand loyalty.

Who This Affects Most

Fashion
The fashion industry can collaborate with watch brands to create unique accessories that appeal to a wider audience.
Watchmaking
The watchmaking industry can expand their market by partnering with streetwear labels and releasing limited edition watches with unique designs.
Retail
Retailers have the opportunity to capitalize on the demand for streetwear-branded timepieces by stocking and reselling limited edition collaborations like the Supreme x The North Face G-SHOCK DW-6900 watch.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 68%
Freshness 15%