Paddy Mergui showcases grocery art in her latest series called 'Wheat is Wheat is Wheat.' Essentially, he depicts what it would look like if luxury brands packaged and sold everyday produce and grocery foods. The series, “is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”
Mergui includes Tiffany-inspired yogurt, Versace eggs that are covered in a sleek black carton and Ferrari-colored pasta packaging. The groceries truly looks luxurious, and if they were real, people would probably be more inclined to buy them over the same products from a no-name label. This image truly reveals consumer values and the "need" for name brand products. His artwork will be exhibited at The Museum of Craft and Design in San Francisco until mid-June.