Inspired by a cross between milk splash photography and horror movies, Melissa Trotter created a grisly photo shoot of a "blood dress" that looks disconcertingly real.
The effect in the photograph was created by painting the model's body red and then throwing fake blood on her while taking photos so that she has the appearance of wearing a blood dress. The photographer's inspiration came from the process of milk splash photography in which models have milk thrown on them to appear as if they are wearing dresses made from milk. This gruesome twist on classic advertising is as interesting as it is unsettling.
While certainly unconventional, the grisly photo shoot puts a twist on a classic advertising technique and has sparked the interest of the Internet in the process.
Key Themes Behind This Trend
- Grisly Photo Shoots
- Grisly photo shoots with a horror theme that uses unconventional techniques can disrupt the photography and advertising industries.
- Unconventional Advertising
- Unconventional advertising techniques that put a twist on classic advertising methods can disrupt the marketing industry.
- Shock Advertising
- Shock advertising that uses unsettling themes and imagery can disrupt the advertising industry and gain attention from the Internet audience.
Where This Applies
- Photography
- The photography industry can benefit from disruptive innovation by exploring unconventional techniques to create unique and captivating images.
- Advertising
- The advertising industry can benefit from disruptive innovation by exploring new ways to capture attention and make a lasting impression on the audience.
- Marketing
- The marketing industry can benefit from disruptive innovation by incorporating unconventional advertising techniques to differentiate from competitors and capture the interest of the target audience.
