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The Grind London Editorial Offers an Authentic Lifestyle Look

 - Jun 7, 2014
References: grindlondon & highsnobiety
The 'Bits For The Bits' editorial by lifestyle brand Grind London was shot in location in Egypt's South Sinai. Photographer Sayda Alexander followed Bedouin Ibrahim, who dressed in a combination of his own garments mixed with attire from the label's Spring/Summer 2014 collection 'Classic Summer Cuts.'

The brand concerns itself with so much more than the garments; it is truly a "lifestyle" brand in every sense of the term. Every aspect of its image is clearly tailored and customized to reflect a certain way of life, this editorial included. The highly visual nature of the brand, as well as its impeccable wares, are sure to resonate with its customers.

Browsing through these images of Ibrahim moseying through the desert accompanied by his camel -- with whom he appears to have a very close relationship -- is incredibly rewarding.