When you have had several bitter experiences of losing expensive sunglasses, then you suddenly grow very fond of fun throwaway shades. These brightly colored grid shades are made from a flexible and lightweight plastic mesh.
The grid shades come in assorted colors and cuts. The plastic eyewear collection is all handcut and available for only $10 apiece at Etsy. They're very easygoing and a tad flashy for a hip summer rave look.
Implications - Consumers in modern society are beginning to feel the monotony of products faster than ever before. Items that offer instant gratification are appealing to those who live fast-paced lifestyles. Companies trying to increase their appeal could focus on this when coming out with their newest designs.