Saucony introduces new tonal iterations of the Grid Azura 2000 sneaker model for the Fall/Winter 2020 season. There are three variations to join the brand. This includes 'Gradient,' 'Denim,' 'Amazon,' 'Mallard,' and 'Capri,' which are essentially colorways that celebrate the 90s.
The sneakers boast a retro aesthetic in terms of design, structure, and colors further enhance by the brand's signature Grid technology. The upper is similar to a cage-like look with breathable mesh materials panelling together with suede materials as well. It sits on top of a cushioned sole unit to provide comfort accompanied by a gripper rubber tread for traction and a lightweight EVA infusion at the foundation. Notably, the mesh upper also formulated a clear window beneath the sidewall branding.
Image Credit: END. Clothing
Key Themes Behind This Trend
- Tonal Iterations
- Opportunity for brands to create a variety of colorways within a sneaker model.
- Retro Aesthetic
- Potential for incorporating vintage-inspired design elements into modern sneaker releases.
- Breathable Mesh
- Chance for sneaker manufacturers to prioritize breathability in their shoe designs.
Where This Applies
- Footwear
- Disruptive innovation potential in the footwear industry through the introduction of new sneaker models with unique features.
- Fashion
- Opportunity for fashion brands to collaborate with sneaker companies to create trendy, retro-inspired footwear.
- Sports Equipment
- Potential for sports equipment manufacturers to incorporate breathable mesh materials into athletic shoes for enhanced performance.
