Retro Neutral Spring Sneakers

Saucony Unveils a Series of Grid Azura 2000 Sneakers for SS21

Saucony introduces a new series of the classic Grid Azura 2000 sneakers for the Spring/Summer 2021 season. The lineup features three new tonal options of the retro running show. Each one boasts significantly different color palettes starting with silver as the leading colorway.

This is the most captivating look and is detailed with shimmering looks that overlay on top of the vibrant silhouette. The base feature some mesh materials in a darker gray to give it some dimension. The next colorway is a lighter option with neutral beige tones throughout with gray trimming to give it some slight contrast and gradient detail at the midfoot. The last colorway to join the roster is a navy blue option as suede materials make up the overlays to diverse itself from the gray mesh under.

Image Credit: Saucony

Retro Running Sneakers
There is an opportunity to create new designs that combine retro aesthetics with modern materials and technology.
Tonal Color Palettes
There is an opportunity to experiment with tonal color palettes for footwear and fashion in general.
Mesh Materials
There is an opportunity to use mesh materials in innovative and visually appealing ways for footwear and other products.

Who This Affects Most

Footwear
There is an opportunity for footwear companies to explore new color palettes and design concepts for retro and classic running shoes.
Fashion
There is an opportunity for fashion brands to integrate tonal color palettes and retro aesthetics in their designs.
Textiles
There is an opportunity for textile companies to innovate with mesh materials and create new products that utilize their unique properties.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 20%
Freshness 10%

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