Eclectically athletic, the Grazia Germany March 2012 editorial is fun, flirty and full of fashion that would appeal to the tomboy-turned-fashionista. Ladened with sporty props such as surfboards, basketballs and yoga mats, the editorial gives the chic looks a playful twist that shows girls that they don't necessarily have to sacrifice their hobbies for chic looks.
The Grazia Germany March 2012 editorial was shot by fashion photographer Danilo Giuliani. It stars model Lucia Jonova. The Slovakian beauty was styled by Christiane Graf, who clad her in layered spring looks from fashion houses such as Balenciaga, Yves Saint Laurent, Prada and Rag & Bone. Her tousled hair and barely-there makeup was done by beauty artist Agnesha Kollien.
Why This Trend Is Growing
- Athleisure Trend
- There is an opportunity to combine athleticism and fashion by creating trendy athletic wear that appeals to fashion-conscious women who enjoy sports and fitness activities.
- Sports-themed Fashion
- The fashion industry can utilize sports equipment and accessories as props in editorials and fashion shows to create a fun and playful twist on traditional fashion photography.
- Beauty in Active Lifestyles
- There is an opportunity for beauty brands to cater to active women with makeup that is designed to withstand sweat and intense physical activity, while still providing full coverage and long-lasting wear.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can create athletic wear that combines fashion with functionality, catering to the growing number of women who prioritize both fitness and fashion.
- Sports Equipment and Apparel Industry
- Sports equipment and apparel brands can partner with fashion brands to create sports-themed fashion lines and increase their brand exposure in the fashion industry.
- Beauty Industry
- Beauty brands can create makeup products that are specifically designed for active women, promoting a healthy and active lifestyle while still allowing women to look and feel their best during physical activity.
