The Purple Fashion Graphic Jackets & Coats editorial was produced by photographer Benjamin Alexander Huseby. True to the photoshoot's title, stylist Vanessa Reid focused only on outerwear while dressing model Vivien Solari.
In each picture, Solari showcases a different outerwear piece. However, while the jackets are all different from one another with exaggerated ruffles, thick strips of rainbow coloring and chunky geometric prints, each one is appropriate for warm weather.
Despite the summertime focus, Huseby kept Graphic Jackets & Coats notably monochromatic with few bright backdrops. The only pop of color came from diluted shades of orange which allowed Solari's poses and ensembles to further stand out. Make-up artist Hiromi Ueda toned down each image with pale lips and eyes.
What's Driving This Trend
- Monochromatic Outerwear
- Opportunity for disruptive innovation by introducing monochromatic outerwear with unique designs for warm weather.
- Exaggerated Ruffle Jackets
- Opportunity for disruptive innovation by creating jackets with exaggerated ruffles and vibrant colors for summertime fashion.
- Chunky Geometric Prints
- Opportunity for disruptive innovation by incorporating chunky geometric prints into outerwear designs for a bold and modern look.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by introducing unique and eye-catching outerwear designs.
- Photography
- Opportunity for disruptive innovation in the photography industry by experimenting with monochromatic backdrops and color contrasts.
- Make-up
- Opportunity for disruptive innovation in the make-up industry by creating subtle and natural looks that complement vibrant outerwear.
