SideStory is a local London business that offers guided excursions through the perspective of a local to contemporary areas of the city, including a graffiti walk that explores the urban area's vast street art. The tour is customized to allow visitors to experience the city's street art from a local's point of view rather than a tourist.
The SideStory graffiti tour is lead by Karim Samuels that shares a historical and contemporary fused lesson about London's underground artistic community. Samuel leads guests through alleyways explaining various pieces by local artists such as Donk and Sway touching on their background, style and the urban rules for graffiti.
Tours such as these allow consumers to experience locations as locals would, giving an experience that diverges from the conventional.