Graffiti-Themed Spike Sneakers

Nike and Off-White Showcase a Look at the AF1 Mid Graffiti Design

Nike has been launching a plethora of Air Force 1 iterations as it celebrates the silhouette's 40th anniversary and the latest to the surface is a graffiti design that is made alongside Off-White. The shoe takes the Air Force 1 Mid as the base foundation and the sample pair takes its place online.

The shoe is spotlighted by its graffiti look on the lateral side of the shoe and the sole unit foundation. It rests on top of a track spike-covered base and is detailed with vibrant hues of blue and purple on the lateral side. It spells out "OFF-WHITE" along with a drawing of Earth right beside it. The base is done in a clean white hue with clear details throughout and completed by the co-branded zip tie.

Image Credit: Wxj6550822

Graffiti-inspired Sneakers
Opportunity for other sneaker brands to collaborate with street artists to create unique designs.
Track Spike-inspired Soles
Opportunity for athletic footwear brands to incorporate track spike design elements into casual sneakers for a unique look and added grip.
Co-branded Zip Ties
Opportunity for fashion brands to incorporate unique branding elements into their products, such as co-branded zippers or buttons.

Industries Being Reshaped

Footwear and Sneakers
Opportunity for footwear brands to collaborate with artists and incorporate unique design elements into their products.
Athletic Footwear
Opportunity for athletic footwear brands to incorporate track spike design elements into their sneakers for added grip.
Fashion and Apparel
Opportunity for fashion brands to incorporate unique branding elements, such as co-branded zippers or buttons, into their products.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 19%
Freshness 13%