Sleek Graffiti-Adorned Sneakers

Off-White™ and Nike Unveil Their New Air Force 1 Mid Collaboration

The Off-White™ and Nike collaborations are continuing to stack up as the duo unveils the new Air Force 1 Mid ‘Graffiti.’ The new model features a white leather base with velcro straps, perforated toe boxes, and a crossed lacing system that partially covers a set of Off-White™ “SHOELACES.” The iconic Swoosh is replaced with a semi-translucent material with stitching in the shape of the design, and a graffiti pattern in the shape of a skeleton hand serves as the main motif. Nike Air branding decorates the tongues and rear tabs and the popular Off-White™ Helvetica font sits on the inner medials. The sneakers are accented with orange banners and white zip-ties, staying true to the luxury brand’s signature style.

Although a release date for the Off-White™ x Nike Air Force 1 Mid ‘Graffiti’ is still pending, anticipate them to be on sale for $185 USD in the near future.

Image Credit: YankeeKicks

Graffiti-adorned Footwear
Opportunity for luxury and streetwear brands to collaborate on bold and artistic sneakers.
Crossed Lacing System
Potential for footwear companies to experiment with unique lacing designs in their products.
Velcro Straps in Sneakers
Opportunity for brands to introduce versatility and ease in sneaker design through the use of velcro straps.

Industries Being Reshaped

Luxury Fashion
Disruptive innovation potential for luxury fashion brands to experiment with bolder and more daring designs in their footwear products.
Streetwear Fashion
Opportunity for streetwear brands to incorporate more artistic elements and bold colors in their apparel and footwear designs.
Footwear Design and Manufacturing
Potential for footwear companies to invest in innovative sneaker designs that stray from conventional styles and materials.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 69%
Freshness 14%