The Grabits chicken snacks have been relaunched by the brand to help make them more applicable to modern consumers with a new recipe and branding to boot. The products will now be known as Grab It, and will feature a recipe that doesn't have any palm oil in the recipe, while also having an extended shelf live without having any artificial ingredients in the mix. The chicken snacks are priced at £1.29 per stick and come in a variety of flavor options that have 10-grams of protein each.
Director of Marketing and Innovation for Grab It Felipe Castillo spoke on the new Grab It range saying, "For many Brits, snacking occurs at least once a week with consumers seeing snacking as a growing part of their lives. Consumers want a snack that is not only nutrient-rich and high in protein but one that also tastes great. Grab It has it all with adventurous and international flavours, while meeting the nutritional values consumers are looking for.”