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Goodhood's Gourmet Footwear Looks Good Enough to Eat

 - Aug 4, 2009
References: gourmetinyourface & hypebeast
Gourmet footwear recently invaded London’s Goodhood retailer with a play-on-words marketing installation, where shoes were placed, like food, on dishes set on top a table.

The name ‘Gourmet’ does cleverly lend itself to this installation. Typically the word gourmet is reserved to describe fine food, but many shoe aficionados would argue that gourmet does appropriately apply to shoes.

At any rate, the Gourmet footwear marketing installation at Goodhood was eye catching and earned a lot of attention, making the play on words a success.