Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Goodhood's Gourmet Footwear Looks Good Enough to Eat

 - Aug 4, 2009
References: gourmetinyourface & hypebeast
Gourmet footwear recently invaded London’s Goodhood retailer with a play-on-words marketing installation, where shoes were placed, like food, on dishes set on top a table.

The name ‘Gourmet’ does cleverly lend itself to this installation. Typically the word gourmet is reserved to describe fine food, but many shoe aficionados would argue that gourmet does appropriately apply to shoes.

At any rate, the Gourmet footwear marketing installation at Goodhood was eye catching and earned a lot of attention, making the play on words a success.