The Gotye 'Somebodies' is a compilation of fan videos that was put together by the singer himself. As if the song hasn’t been overplayed enough on the airwaves, YouTube is also being flooded with multiple covers by the fan community.
The Somebodies song takes bits and pieces of a number of covers made by fans, and was remixed to create a new song. It’s nice to know that the singer took the time to not only hear his fans out, but was able to give them a bit of spotlight as well.
Social media is a great way for brands to connect and engage with its target market, and Gotye does a great job here of making the most of the YouTube channel.
Compilation Fan Video Shorts
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