Gossip Girl is helping young designer and Project Runway alumna Alexandra Vidal by showing many of her clothes on the hit show. Leighton Meester wore a lace-collared blouse from the fall collection in the season opener, and next week the Gossip Girl segment shows a Alexandra Vidal navy skirt.
Shows like Gossip Girl have a massive impact on design successes, as eager fans often flock online or to stores to have the same clothes as their favorite star.
Fashion Product Placement
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Gossip Girl Fashion a Click Away
TV Show Fashion Sites
Embracing Criticism in Ads
Dual Magazine Covers
Book Hits TV, Then Tackles Fashion