A long lasting, successful collaboration between Gorenje and Pininfarina resulted in a new high-end range of kitchen appliances. Gorenje launched the first collection designed by Pininfarina in 2000 and continued with second generation in 2005. In 2008, a new limited edition range was introduced at the Pininfarina car museum in Turin.
Implications - As more and more people manage to work their way into the middle class or higher, their demands for home appliances change accordingly. Products like this reflect a movement towards aesthetic concerns that aspire to more than mere function, and that is something wealthier consumers are definitely looking for when deciding which company to choose and how much to pay.