Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gorenje Pininafarina Black Collection

 - May 20, 2008   Updated: Mar 31 2011
References: gorenjepininfarina &
A long lasting, successful collaboration between Gorenje and Pininfarina resulted in a new high-end range of kitchen appliances. Gorenje launched the first collection designed by Pininfarina in 2000 and continued with second generation in 2005. In 2008, a new limited edition range was introduced at the Pininfarina car museum in Turin.

Implications - As more and more people manage to work their way into the middle class or higher, their demands for home appliances change accordingly. Products like this reflect a movement towards aesthetic concerns that aspire to more than mere function, and that is something wealthier consumers are definitely looking for when deciding which company to choose and how much to pay.