Exclusive POV Channels

The New GoPro App Engages LG Smart TV Owners with Special Video Access

The new GoPro app offers exclusive content only to those with a LG Smart TV. The new GoPro Channel app lets them engage with playlists and browse some of the best GoPro videos captured around the world. GoPro's partnership with LG lets them showcase their video entertainment while the webOS Smart TV technology amplifies the quality.

More than 400 hours of video content will be made available through the GoPro app, with over 20 playlists, mind-blowing POV shots and right in the action imagery from wildlife to wondrous parts of the world. The high quality, on demand videos are not only available now, but also include footage shot with the HERO4 Black (which GoPro refers to as its most advanced camera yet).

Exclusive Content Distribution
The partnership between GoPro and LG Smart TV provides an opportunity for companies to create exclusive content channels for targeted audiences.
Interactive Video Platforms
The GoPro app's engagement features demonstrate the potential for interactive video platforms that enhance viewer experiences and allow for user-curated playlists.
Emerging Technology Collaborations
The collaboration between GoPro and LG's webOS Smart TV technology highlights the potential for partnerships between different industries to leverage emerging technologies and create innovative entertainment solutions.

Industries Being Reshaped

Consumer Electonics
The GoPro app on LG Smart TVs showcases opportunities for consumer electronics companies to integrate their products with smart TV platforms and offer enhanced content experiences.
Entertainment
The exclusive video content delivery through the GoPro app demonstrates the potential for entertainment companies to engage with audiences through targeted and immersive digital experiences.
Digital Marketing
The interactive elements and user-curated playlists within the GoPro app highlight the potential for digital marketing companies to create personalized and engaging video content experiences for consumers.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 26%
Freshness 8%

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