The new Google Smart Display will be the first Google-produced smart home technology to feature a camera. The new model is titled the Nest Hub Max and will feature a 10-inch display as well as an onboard camera. The Nest Hub Max will be released on September 9th, 2019, and will have a $229 price point.
Previous smart home technology from Google did not feature a camera on the design -- this was done in an effort to cater to privacy-concerned users. However, there was a Nest rebrand for Google's smart home devices, where the camera will serve two purposes. The first purpose that camera integration serves is video call capabilities, the second reason to include a camera in the design is that it can be used as a security camera.
Image Credit: Google
What's Driving This Trend
- Camera-integrated Smart Home Technology
- Opportunity to develop more smart home products that integrate cameras for security and video calls.
- Nest Smart Home Rebranding
- Opportunity to rebrand smart home devices for more diverse usage, which increases the potential customer base.
- Video Call Smart Home Technology
- Potential to create more smart home devices that are optimized for video calls.
Who This Affects Most
- Smart Home Technology
- Technology companies can develop new products with camera integration for security, video calling, and more innovation.
- Home Security
- Security companies can integrate smart home devices with camera technology for more efficient home security.
- Video Conferencing Technology
- Companies can create more video conferencing technology that incorporates smart home devices that are optimized for video calls.
