Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.


iGeneration Baby Naming

— August 19, 2007 — Lifestyle
Scanning baby name books is so last generation! As our world becomes increasingly obsessed with internet fame, mothers-to-be are preparing their unborn children for their 15 minutes of online fame. From sharing photos on social networking sites like MySpace and Facebook, to internet-stalking on Twitter to broadcasting personal reality shows on YouTube, the internet offers countless opportunities to see and be seen.

Rob Brown from McCann Erickson posted a video on changes in the communications field since Web 2.0, and pointed out that parents are naming their child based of “Googlability.”

Perusing baby name books for inspiration or naming your little one after a grandparent just won't cut it anymore for a lot of parents-to-be. To qualify, a 2.0 baby must have a unique, identifiable name that will produce exclusive search results on engines like Google. Brown points out that a common name like his, just wouldn't make the grade. Even when “Rob Brown” is searched in conjunction with “Erickson,” the results pull up three unique individuals.

He mentioned a Wall Street journal article that featured a story on a woman who ran all the potential names for her baby through Google first to guarantee her child couldn't possibly be confused with anyone else in the world.

Not only that, but parents are also setting up social networking accounts for the womb-dwellers. Most do it to find other expecting parents to share the joys of new-parenthood with, but some are also doing it to set up future friends, to make sure their child never has to experience a life without a virtual social network.

This isn't just about the iGeneration anymore, the decade of “me”. People are going beyond personal exposure to make sure that they, as well as their children, and yes, even their pets, have social groups. It's not about hogging the limelight anymore, it looks as if there could be a shift from “me” generation to “we” generation.