The GOLF CHAMPIONSHIP Collection Is Full of Basketball-Ready Looks
Niko Pajkovic — January 25, 2022 — Pop Culture
Coming on the heels of its Winter 2021 collection, Tyler the Creator's streetwear label GOLF WANG has revealed its newest capsule, dubbed 'GOLF CHAMPIONSHIP.' The concise new offering arrives featuring a range of eye-catching activewear looks, all of which were modeled by NBA player Jordan Clarkson for the collection's accompanying lookbook.
A key throughline for the entire collection is a new GOLF logo inspired by the New Jersey Nets that arrives in three colorways: off-white, brown, and blue. Headlining the capsule is the 'LETTERMAN JACKET,' which is delivered in a striking off-white and chocolate brown color combination. Other items include a velour 'WARM UP JACKET' in off-white, a basketball jersey and matching shorts in light blue, and the 'WARM UP PANTS,' which come with blue and brown contrasting stripes.
Image Credit: Golf Wang
A key throughline for the entire collection is a new GOLF logo inspired by the New Jersey Nets that arrives in three colorways: off-white, brown, and blue. Headlining the capsule is the 'LETTERMAN JACKET,' which is delivered in a striking off-white and chocolate brown color combination. Other items include a velour 'WARM UP JACKET' in off-white, a basketball jersey and matching shorts in light blue, and the 'WARM UP PANTS,' which come with blue and brown contrasting stripes.
Image Credit: Golf Wang
Trend Themes
1. Basketball-inspired Streetwear - The GOLF CHAMPIONSHIP Collection showcases the potential of basketball-inspired streetwear designs and their appeal to fashion enthusiasts and sports fans alike.
2. Athlete Endorsements in Fashion - The collaboration between NBA player Jordan Clarkson and GOLF WANG for the GOLF CHAMPIONSHIP Collection demonstrates the growing trend of athlete endorsements crossing over to the fashion industry.
3. Revamping Classic Logos - The updated GOLF logo inspired by the New Jersey Nets in the GOLF CHAMPIONSHIP Collection highlights the trend of fashion brands giving classic logos a contemporary twist.
Industry Implications
1. Athletic Apparel - The GOLF CHAMPIONSHIP Collection by GOLF WANG taps into the athletic apparel industry with its basketball-inspired designs and activewear looks.
2. Streetwear - GOLF WANG's GOLF CHAMPIONSHIP Collection is a testament to the continued popularity and evolution of the streetwear industry.
3. Sports Merchandise - The GOLF CHAMPIONSHIP Collection showcases the potential of sports merchandise to appeal to both sports fans and fashion enthusiasts, blurring the lines between the two industries.
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