Nike introduces a new tonal iteration of the Air Max 96 II sneaker model in a Goldenrod colorway. This update celebrates the 25th anniversary of the palette. This was one of the most recognizable colorways to detail the silhouette and appeared once again in 2016, when it was entitled the Air Max 96 XX, which featured an altered midsole tooling system.
This time around, the upper has a base layer made from a ridged dark navy blue mesh material. It is then detailed with white leather materials overlaying on top for some depth with a tiled L shape as well. The large Goldenrod color travels from the back of the mudguard on a racing stripe and crosses by the rubberized midfoot Swoosh accent towards the rest of the heel.
Image Credit: Nike
What's Driving This Trend
- Golden-toned Sneakers
- Companies can explore new colorways for their classic sneakers to celebrate milestones, like Nike's Goldenrod update for the Air Max 96 II.
- Retro Revival
- There is an opportunity to re-release popular styles from the past, like Nike did with the Air Max 96 II to celebrate its 25th anniversary.
- Layered Materials
- Designers can experiment with layering different fabrics and materials to add depth and texture, like the leather and mesh overlay on Nike's Goldenrod Air Max 96 II.
Who This Affects Most
- Footwear
- Footwear companies can release new colorways and updates to classic models, like Nike's Goldenrod Air Max 96 II, to attract customers and boost sales.
- Fashion
- Fashion brands can draw inspiration from retro styles and update them with modern twists, like Nike's Goldenrod Air Max 96 II, to create trendy designs.
- Sportswear
- Sportswear companies can release limited edition updates to classic models, like Nike's Goldenrod Air Max 96 II, to attract collectors and enthusiasts.
