Berlin-based fashion label GOETZE introduces its latest collection for the Fall/Winter 2019 season and is designed to provoke thought through structure and details. The seasonal capsule celebrates life by highlighting the charming and misunderstood features that it offers. The silhouettes are explored through the adaptation of proportions, materials, and overall design styles that take place when new pieces are introduced to one's wardrobe lineup.
The fashion label explains that the capsule is directed from an angle of a small town boy, one who "aspires to be a Latin lover" or a young teenager looking for his first interview outfit. It encapsulates the clumsy nature of life, whilst exploring innovative opportunities that exist in those slight shifts. Some notable materials used to construct the pieces include cotton, satin silk, quilted cotton, and wool.
What's Driving This Trend
- Innovative Proportions and Materials
- Bold typographic fall apparel incorporating unique proportions and materials allows for opportunities in creative design and production techniques.
- Celebrating Human Imperfections
- Fall apparel that celebrates human imperfections enables opportunities in unique marketing strategies that promote individuality and inclusivity.
- Youthful Nostalgia
- Fall collections that embody youthful nostalgia open opportunities for tapping into sentimental branding and emotional connections with consumers.
Who This Affects Most
- Fashion and Apparel
- Fashion designers and apparel manufacturers can capitalize on new innovative design styles and materials to enhance their collections.
- Marketing and Advertising
- Agencies and brands can apply the concept of celebrating human imperfections to their marketing campaign, capturing an individualistic spirit.
- Retail and E-commerce
- Retailers can take advantage of youthful nostalgia in fall collections, providing opportunities for retailers to evoke sentimental emotions and generate loyalty.
