Canadian supermodel Daria Werbowy heeds the Pet Shop Boys in ‘Go West’ in Vogue US. The sweeping editorial was shot on location in Glen Canyon National Recreation Area in Arizona. Werbowy shows her athleticism and adventurous spirit in the spread.
Appearing in the January 2010 issue of the US magazine ‘Go West’ in Vogue features fashions from Gucci, Yves Saint Laurent, Rochas, Ralph Lauren Black Label and Balmain. Not your average hiking and camping gear but, then again, it is Vogue.
Key Themes Behind This Trend
- Luxury Outdoors
- There is an opportunity to innovate luxurious outdoor attire to be more functional and durable when hiking or camping.
- Adventure Tourism Fashion
- There is an opportunity to design fashionable clothing that can withstand the rugged outdoors for adventure tourism activities.
- Celebrity-inspired Outdoor Clothing
- There is an opportunity to create outdoor clothing lines inspired by the clothing worn by celebrities during their outdoor activities.
Where This Applies
- Fashion
- The fashion industry can create upscale outdoor attire to cater to the luxury market.
- Tourism
- The tourism industry can create fashion brands that cater to adventure tourism activities.
- Athletic Wear
- The athletic wear industry can branch out by offering outdoor clothing that is both stylish and functional.
