The Glamour France 'Dressing 4 Etoiles' editorial is inspired by four different personalities: doll goth, sport chic, first lady and teen spirit. Each persona has been put together solely from the H&M Spring-Summer 2014 collection. As versatile as it gets, it is no surprise that the Swedish retailer is often the first stop on any shopping excursion.
Shot in studio by photographer Paul Morel, the Glamour France 'Dressing 4 Etoiles' editorial is set to appear in the April 2014 issue of the magazine. It stars model Marlena Szoka was was styled by fashion editors Sebastien Cambos, Virginie Benarroch, Sharleen Naquet and Claire George. A choppy black bob and flawless pale face perfect the different looks on display.
What Makes This Trend Stand Out
- Personality-driven Fashion
- Opportunity for fashion retailers to create collections that cater to different personas and personalities.
- Versatile Collections
- Retailers can capitalize on offering versatile clothing options that can be styled in different ways.
- Model-driven Editorials
- Fashion magazines can create editorials that showcase different styles and personalities through the use of models.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can leverage the trend of personality-driven fashion to attract a wider range of customers.
- Fashion Photography
- Photographers and fashion magazines can explore new creative opportunities by capturing the essence of different personas through model-driven editorials.
- Beauty and Cosmetics
- Beauty brands can take inspiration from the different looks on display to create makeup and hairstyle tutorials that cater to various styles and personalities.
