While it is not usually typical for a luxury label to release a line or collection of casual, graphic t-shirts, the Givenchy 2011 Summer T-shirt collection is definitely worthy of attention. The collection boasts five different shirts, each of which are printed with a combination of gruesome, morbid and religious images, including an aggressive-looking dog, a pattern of crosses, a crying angel floating in the clouds and a rotated American flag featuring the picture of a man behind the stars.
While the colors used throughout the Givenchy 2011 Summer T-shirt collection may not be seasonally appropriate, they are certainly edgy, eye-catching and interestingly hipster.
Implications - While many businesses may be hesitant to release products onto the market of which some people might find offensive or controversial, those who do will benefit by standing out amongst competitors. Consumers are often drawn to products through which they are able to express their own views which may otherwise be suppressed or rejected.