The Girls of AdiCup Catalog is an ingenious way to promote the 2010 AdiCup. Combining World Cup Soccer fashions with models is an automatic attention-grabber.
The AdiCup is a soccer tournament sponsored by Adidas, that is held at the same time as the World Cup, allowing the company to further market it's World Cup apparel. The Girls of AdiCup catalog features models in a bottomless photoshoot, sporting nothing but soccer jerseys, Adidas shoes and socks. Easy to see what the goal is here.