Singapore-based Instagram user Melissa, who goes by the account name 'Girl Eat World,' loves "stuffing [her] face around the world." She takes photos while she does so, too. However, they don't include her face; they include gorgeous backgrounds of iconic places around the globe.
Her Instagram account is full of pictures of her holding up the food she is about to chow down on in front of famous landmarks. Essentially, she documents iconic foods with their coinciding countries. Some examples include a Hello Kitty donut on the streets of Japan, gelato in Italy and pho in Vietnam.
The pictures are drool-worthy and may even prompt you to seek out your travel agent. But if that's not possible, you may need to take a trip to the grocery store in hopes of snatching up some international cuisine.
What's Driving This Trend
- Food Tourism
- Using food as a central focus, tourists are seeking out unique culinary experiences to enhance their travel adventures.
- Food Photography
- Food influencers are capturing visually appealing images of international cuisine and iconic landmarks to engage their followers and promote travel.
- Social Media Travel Influencers
- Content creators like Girl Eat World are leveraging social media platforms to inspire and encourage others to explore new destinations through food.
Who This Affects Most
- Travel and Tourism
- Companies in the travel and tourism industry can partner with food influencers to create unique travel experiences that cater to food enthusiasts.
- Food and Beverage
- Restaurants, food brands, and grocery stores can collaborate with food influencers to promote their products and attract customers through enticing food photography.
- Photography and Social Media Marketing
- Photography and social media marketing agencies can help businesses leverage the power of visual storytelling to engage their audience and showcase their offerings in a unique way.
