Giddy Up is a Lightly Carbonated, 11% ABV Grab-and-Go Drink
Laura McQuarrie — March 12, 2026 — Lifestyle
References: austineastciders & businesswire
Under its Austin Eastciders brand, Blake's Beverage Company is launching Giddy Up, a new range of wine-based punch in 19.2-ounce single-serve cans. This gluten-free, lightly carbonated and 11% ABV innovation launches in two fruit-forward varieties: Blue Raspberry and Tropical Blast.
"We kept hearing the same thing from consumers and retailers: people want something with real flavor that they can just grab and go," said Andrew Blake, founder and CEO of Blake's Beverage Company. "Not something they need to mix, not something that takes five minutes to order at a bar. Giddy Up is what happens when you take everything people love about a great punch and put it in a format that fits the way people actually live—fast, spontaneous and usually on the way somewhere.” Although there's an uptick in adults choosing at-home drinking occasions, Giddy Up was made for concerts, tailgates and late-night detours.
"We kept hearing the same thing from consumers and retailers: people want something with real flavor that they can just grab and go," said Andrew Blake, founder and CEO of Blake's Beverage Company. "Not something they need to mix, not something that takes five minutes to order at a bar. Giddy Up is what happens when you take everything people love about a great punch and put it in a format that fits the way people actually live—fast, spontaneous and usually on the way somewhere.” Although there's an uptick in adults choosing at-home drinking occasions, Giddy Up was made for concerts, tailgates and late-night detours.
Trend Themes
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High-abv Ready-to-drink Wines — Higher-alcohol wine-based RTDs in single-serve cans are redefining convenience drinking by combining wine familiarity with cocktail-level potency for on-the-go social occasions.
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Fruit-forward Flavored Punches — Sweet, bold fruit flavor profiles are being leveraged to attract younger and flavor-seeking consumers who favor nostalgic, candy-like taste experiences in adult beverages.
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Lightly Carbonated Single-serve Formats — Slight carbonation in portable, 19–20 ounce cans is creating a sessionable mouthfeel that bridges traditional wine, seltzer and canned cocktail categories for outdoor and event consumption.
Industry Implications
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Alcoholic Beverage Manufacturing — Producers are positioned to reformulate production lines and packaging strategies to accommodate higher-ABV wine blends and fruit-forward flavor systems in canned, single-serve formats.
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Event and Outdoor Retail — Vendors serving concerts, tailgates and outdoor festivals are seeing demand for grab-and-go adult drinks that match spontaneous, mobile consumption behaviors and venue compliance needs.
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Packaging and Can Innovation — Material and fill-technology developments are enabling stable, lightly carbonated wine-based products in larger single-serve cans while addressing shelf-life, portability and branding opportunities.
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