Gianni Barbato has designed what could be the girliest summer sneaker ever… complete with doily-like lace, they are bad ass. If I saw a member of the opposite sex proudly rocking these white sneakers on the street, I would stop her and say something like, “'sup girl? I like yo’ shoes, wanna go to a movie?”
After she laughs in my face, she would curiously/reluctantly accept my offer. I would then earn her trust and, somewhere down the line, take her Gianni Barbato shoes. Then I would paint them black , put kick-ass man flames on the sides and wear them to a nightclub.
Sweet plan, Brian. Sweet plan.
Oh I almost forgot, check out more pics of these sweet summer kicks by Gianni Barbato above.
Why This Trend Is Growing
- Macrame Footwear
- The trend of macrame-style designs in footwear creates an opportunity for innovative brand partnerships and customization options with lace-like material.
- Gender-neutral Footwear
- The rise of gender neutral fashion and footwear presents an opportunity for brands to design and market shoes like these doily high-tops to be enjoyed by all genders.
- DIY Shoe Design
- The popularity of personalization and upcycling creates an opportunity for brands to encourage customers to personalize their own shoes with materials like lace and fabric paint in order to create their own unique doily high-tops.
Industries Being Reshaped
- Fashion
- The fashion industry could benefit from embracing macrame-style lace in footwear and experimenting with gender-neutral designs and DIY options.
- Retail
- Retailers selling shoes could explore the opportunity to offer customization options in-store to increase customer engagement and brand loyalty.
- Art and Craft Supplies
- Companies selling art and craft supplies could promote materials like lace and fabric paint as popular options for creating unique DIY shoe designs like these doily high-tops.
