The 'Getting Cozy' WWD fashion story is captured by the lens of photographer Kristiina Wilson. Fusion duo Noma Han and Max Von Isser star in the sporty photoshoot as they channel hipster skateboarders with a flair for fashion.
The models are outfitted by stylist Alex Badia who hand-picks their youthfully edgy wardrobe staples. From tone-blocked bomber jackets and oversized graphic sweaters to an array of printed tees and matching hat accessories, this dynamic duo proves that they have a distinct brand of personal style.
Lensed in a graffiti-clad skate park, the 'Getting Cozy' WWD style feature exudes a fresh flavour of elegance that is unexpected and far from traditional. The editorial also shines a light on designer looks from the likes of Adidas, Celine and Y-3 among a slew of other familiar labels.
Why This Trend Is Growing
- Youthful Edgy Fashion
- Opportunity for designers and retailers to create clothing and accessories that combine elements of streetwear and high fashion for a youthful, edgy aesthetic.
- Skateboarding-inspired Style
- Potential for fashion brands to tap into the skateboarding culture and create clothing lines that capture the effortlessly cool and laid-back style associated with skaters.
- Mixing High and Low Fashion
- Opportunity to blend high-end designer pieces with more affordable streetwear, offering consumers a range of fashionable options at different price points.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity lies in curating a selection of clothing and accessories that cater to the demand for youthful, edgy fashion styles.
- Streetwear Brands
- Streetwear brands can capitalize on the skateboarding-inspired style trend by creating unique collections that appeal to the fashion-conscious skater demographic.
- Luxury Fashion
- Luxury fashion brands can explore collaborations with streetwear labels or incorporate streetwear elements into their designs to attract a younger, trend-driven audience.
