Sun Zero, the iconic blackout curtain brand, recently expanded its portfolio with the launch of Generation curtains. Targeted at Millennial and Gen Z consumers, the line was crafted to support households by offering flexibility, privacy, and community. It offers tremendous dividing solutions to provide multi-use rooms. The new line, which is 100% blackout, thermal insulated, draft blocking, and machine washable, is available in a variety of color palettes, allowing consumers to find styles that match their personal tastes.
“The thought process came along when we started to strategize on what is next for Sun Zero, taking into account our learnings from the pandemic for shifting and re-shaping our personal spaces,” said Sun Zero President Scott Goldstein. “We wanted to create a collection that was multi-functional for the household; window curtains that would add liveliness, positive energy and a level of fun to any room and carry into your day-to-day lifestyle.”
Image Credit: Sun Zero
Why This Trend Is Growing
- Multi-use Room Solutions
- The Sun Zero Generation curtains provide a solution for multi-use rooms by offering flexibility, privacy, and community, which presents an opportunity for developers to create innovative multi-use spaces.
- Privacy and Comfort
- The 100% blackout, thermal insulated, draft blocking, and machine washable features of the Generation curtains cater to consumer's privacy and comfort desires, which present opportunities to create disruptive in-home privacy and comfort innovations.
- Personalized Home Style
- The availability of the curtains in a variety of color palettes presents an opportunity for businesses to create personalized home style collections that cater to the personal tastes of individual consumers.
Industries Being Reshaped
- Interior Design
- The Sun Zero Generation curtains and their multi-use and privacy solutions present opportunities for interior designers to cater to the needs and preferences of Millennial and Gen Z consumers.
- Home Improvement
- The Sun Zero Generation curtains present an opportunity for home improvement companies to offer solutions for creating multi-use spaces and personalized home styles.
- Smart Home Technology
- The features of Sun Zero Generation curtains that cater to comfort and privacy present an opportunity for smart home technology companies to innovate products that enhance these experiences, such as smart curtains that respond to voice commands.
