The Genealogy of Innovation in London put Nike's kicks on display and examines the company's developments from the start in the 70s, to the present day. Moving through the collection, it's clear that Nike experimented with both the shape and look of all of its releases, ensuring that they did not become stuck on one design.
The exhibition is being held in London this month, under the 'NIKE Phenomenal House' as it's being called. Here, other objects are being displayed too such as music and soccer equipment, as well as the opportunity to customize a she just to your liking. It's not often one has the chance to build the perfect shoe conceived from their mind's eye, but Nike's is now making it happen.
Photo Credits: designboom, nike
What Makes This Trend Stand Out
- Shoe Design Evolution
- Nike's commitment to experimenting with shape and design across their shoe collections presents opportunities for disruptive innovation in the athletic footwear industry.
- Customization Experience
- Nike's offer for customers to customize their shoe gives rise to opportunities to disrupt existing customization offerings in fashion industry.
- Experiential Retail
- The NIKE Phenomenal House showcases Nike's brand and products experientially in a temporary installation, creating new opportunities for disrupting traditional retail spaces.
Sectors Adopting This
- Athletic Footwear
- Nike's innovative approach to shoe design presents opportunities for disruption in a highly competitive industry.
- Fashion
- Nike's customizable shoe option presents opportunities to disrupt existing custom fashion offerings.
- Retail
- The NIKE Phenomenal House creates opportunities to disrupt traditional retail spaces by offering experiential installations and temporary pop-up shops.
