As more consumers opt for wider silhouettes for their denim, Yoga Jeans is helping fans avoid "fashion faux pas" with the launch of three new Gen Z-approved jean styles. The new pieces include Lily wide that boasts a wide fit through the hip and jean for a long silhouette, the Lily Wide Blue Flare with a thick hem and high-rise fit, and the Alex Bootcut in a dynamic white wash.
Yoga Jeans is a Canadian brand dedicated to ending fast-fashion with quality, made-for-life pieces that will carry you through your daily errands in style. The new Gen Z-approved jean styles are now available to purchase online and in select stores across the country in sizes 24 - 34.
Image Credit: Yoga Jeans
What Makes This Trend Stand Out
- Wider Silhouette Denim
- The trend towards wider silhouettes in denim presents opportunities for creating new, comfortable, and stylish jean cuts.
- Sustainable, Quality Fashion
- As consumers seek to avoid fast fashion, there is an opportunity to create quality, sustainable clothing that can be worn for life.
- Gen Z-approved Styles
- Designing and marketing clothing that is specifically approved by Gen Z offers a new way to target this emerging and influential consumer group.
Sectors Adopting This
- Fashion & Apparel
- As the fashion industry shifts towards more sustainable, high-quality clothing, there is an opportunity to create new denim styles and brands that cater to consumer preferences.
- E-commerce
- As online shopping continues to grow, particularly in light of the COVID-19 pandemic, there are opportunities to leverage technology and data to better target customers and sell clothing online.
- Marketing & Advertising
- With Gen Z emerging as a key consumer group, marketers and advertisers have the opportunity to develop new campaigns and messaging that speaks to their unique values and preferences.
