Sportswear label ASICS has a research and development facility in the heart of Kobe, Japan to study athletic science -- its latest development is the 'GEL-QUANTUM INFINITY.' It is a pair of shoes that boasts a special construction to deliver technological elements. There were tests run from biomechanical labs and climate chambers to ensure that the running shoe silhouette could champion.
The shoes went through an indoor running track that went as wide as 350 meters and the spotlight hits the cushioning material. To test the material, an egg was dropped at 15 meters high onto the cushion and it did not break. The label's top priority is to accurately analyze human formation and the way that we move in order to create products that fall into correlation with it.
What Makes This Trend Stand Out
- Advanced Cushioning Technology
- The development of cushioning materials that can withstand high impact can lead to disruptive innovation in athletic footwear.
- Biomechanical Analysis
- Using advanced biomechanical analysis techniques can revolutionize the design and functionality of athletic products.
- Climate-controlled Testing
- Testing products in climate-controlled chambers can open up opportunities for creating high-performance gear that can withstand various environmental conditions.
Sectors Adopting This
- Sports Footwear
- The sports footwear industry can benefit from incorporating advanced cushioning technology into their product lines.
- Sports Science Research
- Investing in research and development facilities to study biomechanics and athletic science can drive innovation in the sports industry.
- Materials Testing
- The materials testing industry can find opportunities in testing and analyzing the durability and performance of athletic products.
