Hasbro and footwear label ASICS work in collaboration on the latest GEL-Lyte 3 G.I. Joe sneaker model, which pays homage to the iconic anime series. The dup specifically draw inspiration from the characters Snake Eyes and Storm Shadow, translating the influence through the colorway options of the signature sneaker. Each sneaker is designed to have slight details that nod to the character's personalities and origin.
The Snake Eyes colorway is predominantly black with leather construction throughout the uppers accented with reflection details to be rounded out with a crystal rubber outsole. The Storm Shadow colorway is mainly white with the same crystal rubber outsole and leather upper construction. Notably, both colorways feature an icy outsole that references the character Zartan, who is a key character in both Snake Eye's and Storm Shadow's origin story.
Key Themes Behind This Trend
- Anime-inspired Sneakers
- Opportunity to collaborate with entertainment industry to produce unique and creative designs for sneaker collections.
- Character-inspired Colorways
- Opportunity to translate the personalities and origins of beloved characters into unique and marketable color combinations for sneakers.
- Icy Rubber Outsoles
- Opportunity to incorporate unique outsole designs, such as an icy texture inspired by a character from the brand's universe, to add visual interest to sneakers.
Where This Applies
- Sports & Fitness
- Sneaker brands could partner with sports teams or athletes to create custom designs that serve both fashion and performance purposes.
- Entertainment & Media
- Collaboration opportunities with anime and comic book franchises to create limited edition sneaker collections that appeal to collectors and fans alike.
- Fashion & Apparel
- Sneaker brands could leverage current fashion trends to create unique sneaker designs with popular materials such as leather, suede, and mesh, and striking colors.
