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Hasbro and ASICS Drop the GEL-Lyte 3 G.I. Joe Sneaker Model

 - Feb 27, 2019
References: footlocker & highsnobiety
Hasbro and footwear label ASICS work in collaboration on the latest GEL-Lyte 3 G.I. Joe sneaker model, which pays homage to the iconic anime series. The dup specifically draw inspiration from the characters Snake Eyes and Storm Shadow, translating the influence through the colorway options of the signature sneaker. Each sneaker is designed to have slight details that nod to the character's personalities and origin.

The Snake Eyes colorway is predominantly black with leather construction throughout the uppers accented with reflection details to be rounded out with a crystal rubber outsole. The Storm Shadow colorway is mainly white with the same crystal rubber outsole and leather upper construction. Notably, both colorways feature an icy outsole that references the character Zartan, who is a key character in both Snake Eye's and Storm Shadow's origin story.