As part of its revolutionary, natural Truly Glowing range, beloved skincare brand Burt's Bees is offering a Hydrating Gel Eye Cream. The formula spotlights the company's Hydrate & Glow complex, which presents an intentional blend of proteins, humectants, and oils that work to nourish the skin. This complex is present in other products by the brand such as the Truly Glowing Day Lotion, the Truly Glowing Night Cream, and more.
The Gel Eye Cream was developed in collaboration with dermatologists. Consumers are advised to gently smooth the product across their skin using their ring fingers and to work upward toward the temples. As such, the cream boosts the skin's moisture and contributes to a radiant complexion. In addition to being 98.9% of natural origin, the Gel Eye Cream formula contains no parabens, phthalates, petrolatum, SLS, nor is it tested on animals.
Image Credit: Burt's Bees
Key Themes Behind This Trend
- Natural Skincare Products
- Opportunity for other brands in the skincare industry to create their own natural skincare product lines.
- Hydrating Eye Creams
- Opportunity for other skincare brands to create their own hydrating eye creams with unique ingredients.
- Collaboration with Dermatologists
- Opportunity for skincare brands to team up with dermatologists in order to create effective and safe products.
Where This Applies
- Skincare
- The skincare industry has a chance to create their own hydrating eye creams with natural ingredients.
- Beauty
- The beauty industry can create their own natural hydrating eye creams and promote them as a natural and animal cruelty-free option.
- Health and Wellness
- The health and wellness industry can create natural eye creams to contribute to a healthier skincare routine.
