Getting a manicure from a sexy female in lingerie while you get your hair cut definitely trumps any of my hair salon experiences. Geil magazine's vision of barber shops features scantly clad employees and a sexy laid back atmosphere in the editorial 'Barber Shop' in their second issue.
The editorial features the photography of Yaniv Edry, with Simon Elmalem behind the sexy fashion choices.
Implications - Consumers are looking for ways to entertain themselves through even the most necessary everyday functions. Products that provide a new experience when customers least expect it are the ones that will attract the most attention on the market. Companies could strive to provide this shocking element in their everyday products in order to attract the more experience oriented market.