Glam Garden Editorials

Marie Claire Australia's In Bloom Story Boasts Floral Fashions

Photographer Corrie Bond captures 'In Bloom', a glam garden editorial that is lensed for the pages of Marie Claire Australia. Gracing the publication's February 2015 issue, 'In Bloom' features a range of relaxed and feminine pieces that are accented with botanical prints.

Stylist Chloe Finley handpicks the shoot's feminine fashions and dresses model Olivia O'Driscoll in pieces from Karen Walker, COS and Miu Miu among other labels. Chloe works with O&M hair stylist Koh and Chanel makeup artist Charlie Kielty to transform Olivia in this garden editorial.

The red-haired beauty is captured in a lush garden setting and poses with props like garden hoses, ladders and vintage pots. These decorative elements are picked out by prop stylists Lydia-Jane Saunders and Kathryn Blom.

Floral Fashion
Opportunity for disruptive innovation in creating sustainable and eco-friendly floral fashion.
Garden-inspired Editorials
Opportunity for disruptive innovation in creating immersive virtual reality experiences for garden-inspired editorials.
Botanical Prints
Opportunity for disruptive innovation in using advanced printing techniques to create hyper-realistic botanical prints.

Who This Affects Most

Fashion
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Photography
Disruptive innovation opportunities in the photography industry include virtual reality photography experiences, AI-powered image editing, and drone photography.
Home Decor
Disruptive innovation opportunities in the home decor industry include customizable 3D printed decorations, IoT-enabled smart home decor, and augmented reality interior design tools.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 73%
Freshness 8%