Explore the world's #1 largest database of ideas and innovations, with 399,891 inspiring examples.
Trend Reports
Discover why 1,037 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 324,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,037 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 324,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 399,891 cutting edge ideas.

Godwin Yidana and Gayle Pescud, Co-Founders of G-Lish (INTERVIEW)

— December 2, 2011 — Social Good
Last week we featured G-Lish, a West African social enterprise dedicated to providing sustainable income sources to women and youth through innovative basket creation. In addition to offering employment and empowerment, the Bolga Baskets they weave help the environment in two ways -- first, the baskets are created from salvaged plastic bags, and second, G-Lish plants a tree for every basket sold.

This week we had the opportunity to interview founders of G-Lish, Godwin Yidana and Gayle Pescud. Below they share where their business idea came from, what inspires them, and their plans for 2012. They also spoke about adhering to the triple bottom line and shared details about their social business model.

1. How did the idea for the business model come about?
We wanted to create an organisation that could sustain its existence through income-generating activities, while providing opportunities for the community in which we operate to develop. In other words, we wanted to create a social enterprise, not a charity or aid organisation, that makes a meaningful, measurable improvement on the lives of the people with which it works.

As a social enterprise, G-lish has three bottom lines. Each are equally important:
- Profit
- Social impact
- Environmental sustainability

100% of profits from sales of products and volunteer contributions are reinvested in G-lish with the aim to grow G-lish to reach more people in need and make an increasing economic, social, and environmental impact in rural Ghana.

This is not new nowadays, but we felt it was the best model to underpin what we needed to do and enable the change we wanted to bring about.

While our focus is on developing innovative recycled products using traditional weaving techniques, we have plans to shake up the pre-existing basket making sector across the region, which affects thousands of individuals involved in basket production, to try to improve the income they receive from the traditional market. This will be undertaken throughout 2012.

2. How did you decide to join this sector?
We have both worked for other organisations in Ghana and South East Asia and feel committed to contributing our experience and skills in the social development sector. It also happens to be what drives and inspires us most. In addition to that, the region in which we work, which is the second poorest region in Ghana, is quite neglected on the national level--the need for income generation in this area is urgent. We saw that collectively, we had the perfect skills to make a social business work in this region.

3. How do you get your inspiration?
We're perpetually in brainstorm mode. We find that ideas and solutions present themselves when we let the questions percolate just below the level of consciousness. We don't dismiss any idea, however bizarre or unrealistic, until we've explored it to its conclusion. The so-called impossible and bizarre can lead to innovation and solutions to serious problems like how to reduce poverty. But you have to be open to the ideas in the first place--if you're not open to new ideas, you're not going to innovate. We never assume we have all the answers or know enough. We read widely and enjoy learning new things. This openness to new ideas and self learning naturally opens your mind to new ways of working and allows you to see connections between ideas that you might otherwise miss. These connections may be solutions or the inspiration for the next idea. That's why we think inspiration flows fairly freely.

More simply, it's everywhere we work. You just have to spend half a day in the villages to experience the urgency to meet basic needs to feel the need to find sustainable and creative ways to help more people. Our main challenge is choosing which ideas we'll develop into a real project, not the ideas themselves. We have many more ideas on our creative wishlist than we could ever execute. We have a simple process for this as well. In general, our philosophy is to keep things simple. Don't complicate processes unless it's absolutely necessary.

4. How do you reset yourself to be creative? Do you have any rituals?
We tickle the ears of a baby warthog and skip backwards in an eastward direction as the dawn breaks. Or so we would wish--baby warthogs are endlessly entertaining but one of us is not a morning person, and the one who is plays soccer in the village most mornings while fantasising about playing beside Messi. So, aside from soccer, we listen to music that puts us in the right frame of mind for whatever we're doing and we drink a lot of tea and coffee! We also make and chug down pineapple and banana smoothies almost daily.

We read a lot of fiction. Fiction lets us escape to other worlds outside the limits of this area, helps recharge the batteries, and sometimes even provides the solutions or inspires new ideas.

We know our weaknesses and we're not afraid to ask for help when we need it. We are fortunate to have good people around us with skills to help plug the gaps. People will generously come out of the woodwork and help you when you ask. It's been a challenge, but accepting that you can't do everything NOT actually doing everything yourself is liberating--it leaves you free to maximise your strengths, to do what you do best, and stay creative.