With this toaster, a part of Ivo Vos’s ‘Brunch’ collection, you can calibrate the force and angle of your toast’s ejection. It’s one in a series of prototypes for hyper-precise kitchen equipment from this Dutch designer and one man band.
The whole project, and just about everything else on his site, is intended to be a statement on (or more likely, against) Western obsession with perfection, precision, order, and the absurd anxiety around domestication.
I’m totally in love with the idea of shooting your toast across the kitchen every morning, and I think the comic value and minor (really minor) practicality of the thing is probably working against its sober, conceptual intention.
Vos’ ‘Brunch’ project is an indictment, but I wouldn’t be surprised for a second to see a stainless steel Cuisinart toast-flinger, along with a handheld milk and sugar measurer, on sale at William Sonoma next year.
Coming soon to the Brunch line of defensive kitchen equipment: The OJ trebuchet. Heads up, honey!
More Stats +/-
25 Hot Toasters of the Future
Toaster Museums + 10 Odd Toasters You Might Find There
Bright Organic Kid Collections
Underground Hip Hop Events
Sporty Forward-Thinking Apparel
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.